At the AAC, we believe that addressing equity issues in climbing is not mutually exclusive from best business practices. That is why, in partnership with The North Face, we designed a Pay What You Can (PWYC) toolkit, a free resource for gyms who want to offer alternative payment models alongsideâor in place ofâtraditional membership structures. Although much of our work at the AAC is outdoor-centric, we recognize that many climbers are introduced to the sport through a gym, and therefore a holistic approach to climbing access requires us to consider challenges across the climbing spectrum, including indoor climbing. Our hope is that with our toolkit, gyms can implement sustainable PWYC models that offer a product that is attainable for those in under-represented income brackets, with the added benefit of increasing these gymsâs memberships and maintaining a profitable business.
We examined 47 existing Pay What You Can (PWYC) programs within the climbing gym industry, interviewing 16 program leaders for further study, in order to analyze the viability and best practices of PWYC programs. While PWYC programs take on many forms, they all share an essential goal: to provide financial options for individuals and families who are otherwise unable to afford a gymâs day pass or membership at âstandardâ rates.
In this toolkit you will find:
https://americanalpineclub.org/news/2024/7/12/pay-what-you-can-pwyc-toolkit
